THE EMERGING INDUSTRY OF WELLNESS AND NETWORK MARKETING

The Next Trillion
by Paul Zane Pilzer

The Wellness Revolution designed to help introduce business opportunities in the next trillion dollar industry—Wellness!

In The Next Trillion, Pilzer exposes the truth about why half the U.S. population is unhealthy and overweight: Americans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or “sickness” industry.

In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging “wellness” industry that will soon occupy an additional one-seventh, or “next trillion,” of the economy—an industry ripe with entrepreneurial opportunities that will eclipse those of today’s Internet-based companies.
In The Next Trillion, Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement—healthier foods, vitamins, nutritional supplements and fitness programs—and why consumers will create a virtually limitless and sustained demand for wellness-based products.
Many of the products that will take this new industry from a few billion dollars to a few trillion are still in the laboratory. Yet, as Pilzer explains, the greatest entrepreneurial opportunities will be in distributing rather than in manufacturing wellness products and services.
The Next Trillion is for business people and consumers wanting to control where one-seventh of their earnings go every year. It is important for anyone who’s ever tried to control their weight or maximize their health, or for anyone working in today’s healthcare industry. And it is a critical must-read for entrepreneurs who want to know where the greatest opportunities lie ahead in the next two decades.
Above all, The Next Trillion offers an exhilarating vision of health and fitness—true wellness that is far more than skin deep.

New direct selling guidelines to spur industry growth

Times of India | Sep 12, 2016, 08.25 PM IST
MUMBAI: The guidelines on direct selling, issued by the Ministry of Consumer Affairs, is expected to spur growth of direct selling in India and drive entrepreneurship, said Anshu Budhraja, CEO, Amway India. Reacting to the new guidelines, Budhraja said Amway India does not charge any entry fee to the distributors and they are free to exit anytime. He said Amway's products are backed by a refund policy. Amway India, which has invested more than Rs 600 crore in a manufacturing facility in India, said the next important step is to ensure that the states adopt these guidelines quickly as that is where the implementation will happen.


According to an Amway study, a majority of Indians can imagine themselves starting a business. "A growing direct selling industry can create self-employment. Amway India provides income generating opportunities to more than 550,000 active distributors and more than 60% of those are women. The direct selling industry also contributes to skill development. For instance, Amway India conducts more than 18,000 sessions during an average 12-month period to equip our distributors with relevant skills," said Budhraja.

Globally, the direct selling industry has grown by more than 20% in the last 4 years and today is a more than $182.8 billion industry. A recent report by FICCI KPMG showcased the potential for direct selling in India, projecting potential growth of more than 800% for the industry - reaching a volume of Rs 64,500 crore by 2025, up from the current Rs 8,000 crore.
http://timesofindia.indiatimes.com/city/mumbai/New-direct-selling-guidelines-to-spur-industry-growth-Amway-India-CEO/articleshow/54296383.cms

Direct Selling Guidelines 2016, brought clarity: India Inc

India Infoline News Service | Mumbai | September 30, 2016, 13:39 IST

The Centre's announcement of "model guidelines" for direct selling, which is expected to boost entrepreneurship and spur growth in the country, has been hailed by India Inc. 

The Centre's announcement of "model guidelines" for direct selling, which is expected to boost entrepreneurship and spur growth in the country, has been hailed by India Inc.

India Inc. termed the move announced in recent past, as progressive and said it would boost the sector.

"We wholeheartedly welcome the new guidelines to regulate Indian direct selling companies, issued by the Ministry of Consumer Affairs to safeguard the interests of consumers, as well as help protect ethical direct selling companies," said Dr. Mahesh Gupta, President, PHD Chamber of Commerce and Industry.

According to our projections, the annual revenue size of the Direct Selling Industry is estimated to reach upto INR 15,000 crore by 2019-20 on account of conducive policy framework and regulatory clarity by the government, he said.

Mr. Sameer Rastogi, Managing Partner India Juris and Chief Advisor Venture Catalyst said “After a long time government has cleared the regulatory scenario in Multi Level Marketing and Direct Selling sector which will help in the growth of Multi Level Marketing and Direct Selling sector without any fear and uncertainty. The guidelines provide clarity to the Multi Level Marketing and Direct Selling Companies at the same time safety to the consumers and direct sellers."

"The guidelines prohibits operation of Pyramid Scheme and the direct seller should not receive remuneration or incentive  for the recruitment or enrollment of new participants, a clarification is required here whether incentive of recruitment or enrolment of new participants excludes the commission received from the sales done by new participants”. added by Mr. Rastogi.
 

Unemployment India’s biggest concern, direct selling at rescue

At a time when businesses are not expanding as a fast pace, the employment generation in the country has also taken a hit.

By: ANI | New Delhi | Published:June 23, 2016 5:07 pm

The roar made by Prime Minister Narendra Modi for the country’s poor employment conditions created a ripple across the nation. Keeping in mind the current scenario of Indian economy and the state of employment across the country, ‘Skill India’ campaign of Prime Minister has hit the right strings.
The Industries too have realized the importance of having skilled workforce and hence there have been conscious efforts on their part to value add to the skills of their resources.
‘Make in India’ is another initiative which has given impetus to all Indian origin manufacturers to invest more across various domains and has generated many employment opportunities for the people.
“Unemployment still remains one of the biggest concerns for the Government, which under the leadership of PM Modi is striving hard to generate more employment. It is not an issue that can be tackled in a jiffy. Rather, it will need a combined effort of government and industries to improve the unemployment ratio, that too over a period of time,” believes Secretary General, Indian Direct Selling Association, Amit Chadha.
Talking about Direct Selling, he adds “Direct Selling is one industry that has been generating self-employment opportunities for about 20 years in the country. As there is no such restrictions and criteria to become a Direct Sellers, people from all walks of the society join Direct Selling, irrespective of gender, skill-set and age. A person aged 60 is as welcomed in Direct Selling as an 18 year old. Direct Selling embraces everyone with open arms.”
“Over the last two decades, this industry has made it way to every corner and strata of the country and it is getting popular with every passing day. In 2014-15, the Industry generated close to 40 lakh self-employment opportunities in the country and we expect the number to grow in the coming days” he further stated.”
At a time when businesses are not expanding as a fast pace, the employment generation in the country has also taken a hit.
In such a scenario direct selling has been one of the few industries, that has continued to make steady progress and pushing boundaries towards overall growth.
Chadha is of the view that the Direct Selling Industry has been instrumental in shaping up careers of millions of Indians, especially the unskilled ones, who could not find a place in the mainstream. This industry transforms a common man into a leader, who later on mentors thousands of people like him, helping them to be a part of the mainstream.
“What is significant is the fact that many of the successful Direct Sellers are now helping other people to set up their businesses. Clearly, it is a people’s business, where one helps the other; resulting in building the nation,” Chadha further added.
The main attraction of working in this industry is the option of flexible hours people work at their own leisure and time, without being bound to strict timelines. Many working people join Direct Selling as a supplementary earning opportunity.
Direct Selling is a booming industry, a boon for an economy and employment generation towards better future. It boosts confidence of individuals and therefore leading the industry as well as the workforce involved, to a higher growth trajectory. It is an attractive option, allowing people to manage their own business with minimal outlay as well as generate an income.
“The need of the hour is to give boost to an Industry like Direct Selling that has a socio-economic impact to the lives of many. Not only it generates employment, as a result, the Industry also empowers its workforce with skill, knowledge, power to express, improving interpersonal skills and above all, lead a life of a ‘leader, inspiring other to replicate their success,’ Chadha further asserted.http://indianexpress.com/article/business/business-others/unemployment-indias-biggest-concern-direct-selling-at-rescue-2871547/

Heart Disease in India is a Growing Concern

To raise awareness for World Heart Day, Vice President Hamid Ansari strongly favoured the need to develop a comprehensive approach to combat heart disease in India which is on its way to becoming an epidemic in the country. Latest statistics suggest that in India, there are roughly 30 million heart patients and two lakh surgeries are being performed every year.

World Heart Day is celebrated every year on 29th September with the intent of raising awareness about cardiovascular disease. Every year has a different theme which tackles different aspects of heart disease. This year, the theme on World Heart Day is creating heart-healthy environments.While inaugurating this year's World Heart Day event, Mr. Ansari said, "We would need a comprehensive approach to combat heart disease, with a focus on education and access to proper health facilities. For this, both the public and the private sectors have to work together."
Currently, the key challenges that face cardiac care in India are inadequate facilities, accessibility, the price tag attached to efficient and effective treatment, lack of awareness of non-communicable diseases, he said. Apparently, demographic projections suggest a major increase in cardiovascular disease mortality as life expectancy increases and the age structure of the growing population changes.
Of the 30 million heart patients in India, 14 million reside in urban areas and 16 million in rural areas. He said, "If the current trend continues, by the year 2020, the burden of atherothrombotic cardiovascular diseases in India will surpass that of any other country in the world."
The growth of heart diseases is dependent on a number of interlinked factors such as ageing, changing lifestyles,  bad eating habits and rapidly evolving socio-economic determinants like access to healthcare. growth of heart diseases affects not just the urban and economically well-off but also the under-privileged.
The Indian rural population and urban poor especially are facing a "double burden" - with incidences of acute diseases continuing, while there is a rapid growth in incidences of chronic diseases, "Today, cardiac hospitals in India perform over 2,00,000 open heart surgeries per year, one of the highest, worldwide. There has been a steady annual rise to the tune of 25-30 per cent per year in the number of coronary interventions over the past several years" he added.
Heart disease is now the world's leading causes of death, claiming 17.3 million lives each year, he said, adding, India has seen a rapid transition in its heart disease burden over the past couple of decades.

Every year, 40,000 diabetics in India lose their limbs.

The survival rate of patients with diabetic foot was less than that of breast cancer, prostate cancer or lymphoma patients.
By: Express News Service | Chandigarh | Published:November 19, 2015 5:19 am

The Department of Endocrinology, PGI, will organise the 13th Annual National Diabetic Foot Congress from November 20 – 22. According to PGI doctors, around 40,000 diabetic patients lose their limbs in India every year.
A PGI statement issued here read, “The prevalence of diabetic foot in India varies from 10-15 per cent.”
PGI doctors also said that the survival rate of patients with diabetic foot was less than that of breast cancer, prostate cancer or lymphoma patients.
The organisers say that the conference is an attempt to spread awareness about the disease. “Diabetologists, endocrinologists, vascular surgeons, orthopedicians and plastic surgeons from both India and abroad will attend the conference,” added the
statement.
In a study conducted by PGI in 2009, the prevalence of diabetic foot disease in a group of 1,044 patients was found to be 8 per cent.

The diabetes epidemic in India

Diabetes is the leading cause of blindness and kidney failure among adults. It causes mild to severe nerve damage that, coupled with diabetes-related circulation problems, often leads to the loss of a leg or foot. 

Diabetes significantly increases the risk of heart disease. And it’s the seventh leading cause of death in the U.S., directly causing almost 70,000 deaths each year and contributing to thousands more. The problems behind the numbers are even more alarming.
The diabetes epidemic in India that killed 10 lac people in 2011, has also thrown some startling facts:

• Contrary to popular belief, diabetes affects more people in rural India (34 million) than affluent urban Indians (28 million)
• The gap between the number of diabetic men and women in India is also diminishing. While 33 million men are diabetic, 29 million women are affected by high blood sugar
• According to International Diabetes Federation (IDF), has raised a serious alarm for India by saying that nearly 52% of Indians aren’t aware that they are suffering from high blood sugar. India is presently home to 62 million diabetics — an increase of nearly 2 million in just one year, as of 2015
• India is second only to China which is home to 92.3 million diabetics. By 2030, India’s diabetes numbers are expected to cross the 100 million mark.
• WHO projects that diabetes will be the 7th leading cause of death in 2030.

The prevalence of diabetes has been steadily increasing in the past few decades, in particular in low- and middle-income countries. Knowledge exists to reverse this trend through targeted prevention and appropriate care. The good news is that type 2 diabetes is largely preventable. About 9 cases in 10 could be avoided by taking several simple steps: keeping weight under control, exercising more, eating a healthy diet, and not smoking.