Times of India | Sep 12, 2016, 08.25 PM IST
MUMBAI: The guidelines on direct selling, issued by the Ministry of Consumer Affairs, is expected to spur growth of direct selling in India and drive entrepreneurship, said Anshu Budhraja, CEO, Amway India. Reacting to the new guidelines, Budhraja said Amway India does not charge any entry fee to the distributors and they are free to exit anytime. He said Amway's products are backed by a refund policy. Amway India, which has invested more than Rs 600 crore in a manufacturing facility in India, said the next important step is to ensure that the states adopt these guidelines quickly as that is where the implementation will happen.
According to an Amway study, a majority of Indians can imagine themselves starting a business. "A growing direct selling industry can create self-employment. Amway India provides income generating opportunities to more than 550,000 active distributors and more than 60% of those are women. The direct selling industry also contributes to skill development. For instance, Amway India conducts more than 18,000 sessions during an average 12-month period to equip our distributors with relevant skills," said Budhraja.
Globally, the direct selling industry has grown by more than 20% in the last 4 years and today is a more than $182.8 billion industry. A recent report by FICCI KPMG showcased the potential for direct selling in India, projecting potential growth of more than 800% for the industry - reaching a volume of Rs 64,500 crore by 2025, up from the current Rs 8,000 crore.
http://timesofindia.indiatimes.com/city/mumbai/New-direct-selling-guidelines-to-spur-industry-growth-Amway-India-CEO/articleshow/54296383.cms
MUMBAI: The guidelines on direct selling, issued by the Ministry of Consumer Affairs, is expected to spur growth of direct selling in India and drive entrepreneurship, said Anshu Budhraja, CEO, Amway India. Reacting to the new guidelines, Budhraja said Amway India does not charge any entry fee to the distributors and they are free to exit anytime. He said Amway's products are backed by a refund policy. Amway India, which has invested more than Rs 600 crore in a manufacturing facility in India, said the next important step is to ensure that the states adopt these guidelines quickly as that is where the implementation will happen.
According to an Amway study, a majority of Indians can imagine themselves starting a business. "A growing direct selling industry can create self-employment. Amway India provides income generating opportunities to more than 550,000 active distributors and more than 60% of those are women. The direct selling industry also contributes to skill development. For instance, Amway India conducts more than 18,000 sessions during an average 12-month period to equip our distributors with relevant skills," said Budhraja.
Globally, the direct selling industry has grown by more than 20% in the last 4 years and today is a more than $182.8 billion industry. A recent report by FICCI KPMG showcased the potential for direct selling in India, projecting potential growth of more than 800% for the industry - reaching a volume of Rs 64,500 crore by 2025, up from the current Rs 8,000 crore.
http://timesofindia.indiatimes.com/city/mumbai/New-direct-selling-guidelines-to-spur-industry-growth-Amway-India-CEO/articleshow/54296383.cms
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