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Thursday, 21 July 2016

India’s direct selling industry may reach Rs 645 billion by 2025: FICCI-KPMG report

India’s direct selling industry may reach Rs 645 billion by 2025: FICCI-KPMG report

| TNN | Dec 8, 2015, 04.27 PM IST

MUMBAI: The department of industrial policy and promotion is pushing for implementation of guidelines for direct selling industry, which is slated to touch Rs 645 billion by 2025, according to a report by FICCI and KPMG.

According to a statement, Amitabh Kant, secretary, DIPP, ministry of commerce and industry, said that direct selling will have to be given a greater thrust as it empowers women, MSMEs and promotes manufacturing in India. Kant was speaking at FICCI Direct 2015, an annual event for the direct selling industry.

Kant said the industry has a potential to even grow beyond the projected level to Rs 1,000 billion by 2025.

The direct selling industry, which includes companies like Amway, Oriflame, Tupperware, among others, has been seeking clarity in definition and a regulatory framework for the industry. Kant assured that DIPP has already submitted the draft guidelines to Ministry of Consumer Affairs for the same.

The market has grown to become a key channel for distribution of goods and services in the country, especially for health and wellness products, cosmetics, consumer durables, water purifiers and vacuum cleaners.

The report 'Direct 2015 - direct selling - mapping the industry across Indian states' highlights the current challenges faced by the industry and its potential in selected Indian states.

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If the direct selling industry is on is way to reach the scale mentioned in the report, then for the benefit of consumers the government must strengthen the norms and com up with clarity on the status of this sector - http://timesofindia.indiatimes.com/business/india-business/Indias-direct-selling-industry-may-reach-Rs-645-billion-by-2025-FICCI-KPMG-report/articleshow/50091649.cmsNamrata Singh


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